LRG Clothing has become one of the most recognizable names in the world of fashion. No label has been more progressive or more popular throughout the last decade and it’s due, in large part, to it’s founder and visionary Jonas Bevacqua.
Bevacqua was a skateboarder and a hip hop fan himself, just a young man looking at what was happening in the world of these circles. It’s a common occurrence in the most circles that the styles start off as something new and unique and eventually become as conformed to a norm as anything else.
But with Bevacqua, the game was going to change. What he did was begin thinking outside the box. The goal was simple: how do you take what is already progressive and make it more so? This is when he came up with the idea of LRG clothing. This would be the start of a movement called “ridiculous swagger.”
So Bevacqua, who was working at a parking lot, met Mr. Wright, a DJ with some experience in hip hop clothing and decided to take his talents to and bring them together. What happened next was a company that started in 1999 was worth an estimated $150 million by 2006. It was one of the fastest growing companies in the world.
LRG continues to bring its brand of swagger to clothes and push the limits of fashion. They realized that fashion isn’t supposed to be stagnant. If you are not moving ahead you are falling far behind.